Clients Without Content: Course Adoption Hub

A practical client‑first framework for entrepreneurship, marketing, and small‑business courses

ISBN‑13: 979‑8218718961

Help Your Students Build Businesses Without Social Media Burnout

Clients Without Content presents a relationship-first system for landing high-value clients without constant content creation. Covering visibility diagnosis, outreach pathways, offer design, high-impact copy, and follow-up systems, it delivers:

  • Practical frameworks and case examples for class discussion

  • Ready-to-use scripts, templates, and A/B testing exercises

  • Step-by-step projects mirroring real-world client acquisition

  • Tools for planning, executing, and evaluating outreach and offers.

Ideal for entrepreneurship, business, and marketing programs, this text gives students hands-on tools to plan, execute, and evaluate outreach and offer strategies in their own ventures.

What Makes This Book Classroom-Ready

Case Studies & Prompts

Discussion-based application.

Hands-On Projects

Outreach & offer-building exercises.

Scripts & Templates

Ready-to-use tools for students.

Learning Outcomes

  • Summarize the Invisible Expert Problem and its effect on client growth.

  • Describe two non-content client pathways: outreach and referrals.

  • Construct a one-problem, two-option offer with clear call-to-actions.

  • Create concise copy that converts landing pages and DMs.

  • Develop a follow-up/referral system to book repeat clients.

  • Evaluate your network strategy by comparing online versus in-person tactics.

Instructor Resources Available

  • Sample Syllabus (5–8 Weeks). Ready-to-implement module for entrepreneurship or marketing courses.

  • Lecture PowerPoint Decks. Professionally designed slides summarizing each chapter with discussion prompts and visuals.

  • Instructor’s Teaching Guide. Learning objectives, key takeaways, and assignment suggestions to align with course outcomes.

  • Quiz & Assessment Bank. Pre-built questions to assess comprehension and application of core concepts.

  • Student Project Templates. Editable worksheets for implementing frameworks such as the Client Attraction Matrix and Offer Design exercises.

Request Your Complimentary Review Copy

Faculty may request a free digital desk copy of Clients Without Content for curriculum consideration. If you decide to adopt the book for your course, you’ll be able to request a complimentary print edition for classroom preparation.

ABOUT THE AUTHOR

Dr. Sherry Perez

Dr. Sherry Perez is a 20‑year entrepreneur, award‑winning curriculum and instructional design executive, and franchise owner turned global consultant. She negotiated a buyback to fund a national contract, co‑founded a Mid‑Atlantic consulting firm, and launched a licensed‑professional learning academy in MD, VA, and OH, all to create a central hub for practical, lived entrepreneurial guidance.

Contact: [email protected] | www.drsherryperez.com

Dr. Sherry Perez, PhD, MEd, MA

Business Strategist, Army Veteran,

and Author of Clients Without Content

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