A practical client‑first framework for entrepreneurship, marketing, and small‑business courses

Practical frameworks and case examples for class discussion
Ready-to-use scripts, templates, and A/B testing exercises
Step-by-step projects mirroring real-world client acquisition
Tools for planning, executing, and evaluating outreach and offers.
Ideal for entrepreneurship, business, and marketing programs, this text gives students hands-on tools to plan, execute, and evaluate outreach and offer strategies in their own ventures.

Case Studies & Prompts
Discussion-based application.

Hands-On Projects
Outreach & offer-building exercises.

Scripts & Templates
Ready-to-use tools for students.
Summarize the Invisible Expert Problem and its effect on client growth.
Describe two non-content client pathways: outreach and referrals.
Construct a one-problem, two-option offer with clear call-to-actions.
Create concise copy that converts landing pages and DMs.
Develop a follow-up/referral system to book repeat clients.
Evaluate your network strategy by comparing online versus in-person tactics.
Sample Syllabus (5–8 Weeks). Ready-to-implement module for entrepreneurship or marketing courses.
Lecture PowerPoint Decks. Professionally designed slides summarizing each chapter with discussion prompts and visuals.
Instructor’s Teaching Guide. Learning objectives, key takeaways, and assignment suggestions to align with course outcomes.
Quiz & Assessment Bank. Pre-built questions to assess comprehension and application of core concepts.
Student Project Templates. Editable worksheets for implementing frameworks such as the Client Attraction Matrix and Offer Design exercises.
Dr. Sherry Perez is a 20‑year entrepreneur, award‑winning curriculum and instructional design executive, and franchise owner turned global consultant. She negotiated a buyback to fund a national contract, co‑founded a Mid‑Atlantic consulting firm, and launched a licensed‑professional learning academy in MD, VA, and OH, all to create a central hub for practical, lived entrepreneurial guidance.
Contact: [email protected] | www.drsherryperez.com
